Demand Generation Campaign for DropThought

Demand Generation Campaign for DropThought - main indicators
Lead generation is the initiation of consumer interest or inquiry into products or services of a business. Leads are the main source of prospects in the software industry.

In the framework of the tender procedure, addtwelve Digital Marketing agency has designed and proposed the ultimate demand generation solution for DropThought - silicon valley-based software company. Its product allows retail business owners to connect and interact with customers instantly through real-time feedback, plus stay on top of retail analytics. DropThought do that to ensure that businesses retain higher customer satisfaction.

The demand generation campaign was based on 3 marketing personas, their journey, and specific needs. The most important pattern to consider was that all DropThought customers use Clover's POS at their stores or offices, together with that, they all need to increase their ratings as well as actual retention rates. However, it is not always easy to identify and to target the audience of those who visited a specific website.

In cooperation with the client, addtwelve had determined the goals for performance marketing such as the traffic, monthly app installations, and then proposed the digital marketing mix to hit those goals. The majority of digital marketing tactics were based on content marketing via contextual targeting approach on the web as well as social media.

Our entire team of professionals likes new marketing challenges and always excited to discuss how to achieve yours. We promote products we like, we move sales we believe in.

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