Web Design

Web Design is a process of creating a website as well as other digital marketing collateral that supports the mission of a company. It is used as a basis for any digital marketing activity that connects the business with the clients. Any form of digital marketing communications relies on a website and leads prospects to it. Thusly, the roles of web design and a website itself are significant in digital marketing. In fact, the first thing to start off digital marketing is to make a website.

addtwelve Digital Marketing team pays maximum attention to all projects of creating a website for its client. We approach that task with all responsibility and fully understand the importance of a website that serves as a representation of your whole business on the web. All available resources are wisely gathered by our managers to assist a client in establishing its digital presence from scratch.

Here are some interesting and basic facts about web design.

The meaning of web design

Web design is an important process of developing a web site that is a must for any kind of business. Consider it as a tool that empowers 95% of businesses and has a direct impact on their incomes.

Wikipedia provides the following definition of web design:
Web design is a Web development process for creating a website that focuses on aesthetic factors like layout, user interface and other visual imagery in order to make the website more visually appealing and easy to use.

That states that web design also determines the comfort of interactions between a business and a client in the digital world.

Web design incorporates many different skills and methods in the production and maintenance of websites. The various areas of web design include web graphic design; interface design; authoring, including standardized code and proprietary software; user experience design. Search engine optimization also comes as a part of web design process.

As a conclusion, web design is an ongoing comprehensive process of establishing and maintaining an online representation of a business that employs multiple techniques and tools.

The definition of website

Website or web site is a combination of web resources, such as web pages and multimedia content, that are published on at least one web server. Websites are created and maintained by an individual, group, business or organization to serve a variety of goals. All publicly accessible websites constitute the World Wide Web. A website is also known as a web presence.

Hypertext Markup Language (HTML) is used as a standard markup language for websites and web pages to be displayed in a web browser. It usually assisted by other technologies such as Cascading Style Sheets (CSS) and scripting languages such as JavaScript.

How to develop a website

The strategy has to be determined before developing a website. Its mission and a set of goals have to be discussed first.

As the second step, the domain name has to be registered to reflect the products or services.

The third step is to spot a place to host the future website. If you do not have your own servers, the hosting company needs to be carefully selected.

Web design comes next and consists of multiple stages such as content development, graphic design, brand adaptation, and website building by compiling multiple things in the right order.

A great number of options are available for small and medium businesses to develop a website. To establish the online presence of your business you can use one of the most popular website builders and design the website by yourself or consider hiring well-trained professionals. Initially, the self-service approach does not require a lot of investment, the majority of web builders provides good functionality for free. However, it requires essentials web design skills from a business owner. Subsequently, web builders request extra funds for additional functionality (such as SEO, analytics, etc) and maintenance. A lack of scalability is another critical problem of online web builders. The majority of such websites cannot be transported from one platform to another.

The likelihood that a website, built by a skill-less developer, can bring maximum results for the business is extremely small. addtwelve's team always associate a website with a suit which business is wearing.

That is why our experts ask small business owners the same question all the time:
When you need a good suit that expresses your personality and qualification in business, you do not sew it by yourself, you go to a tailor. So why trying to design your website (digital suit of your business) by yourself?

To make the overall user experience better and the Internet a safer place, addtwelve Digital Marketing team provides young and mature businesses with affordable professional web design services. We sensibly tailor the digital suit of your business that is aimed to achieve your major set of goals on the web.

Web designing software

In its practice addtwelve's team adheres to the modern trends of user experience (UX) and frontend development. We are proficient in branding, graphical design, HTML, CSS, JavaScript, and PHP. These allow us delivering a turn-key solution for our customers with outstanding performance.

To meet client's expectations web designers at addtwelve use a variety of professional design, and coding tools. Here is a list of top-5 popular web design software:

1. Adobe Photoshop is a raster graphics editor that has become the industry standard in the digital art industry;
2. Sketch - a popular vector graphics editor that helps web designers creating graphical materials as well as ideas, and concepts of website.
3. Adobe Dreamweaver - proprietary web development tool that serves to design, code, and publish websites and web applications;
4. Bootstrap - popular open-source CSS framework directed at responsive, mobile-first front-end web development;
5. jQuery is known as a fast, small, cross-platform JavaScript library aimed at simplifying the front-end process.

Developing a website that serves your purpose

Are you new to the business, having a lack of prospects or considering improving your website so it can serve your company's goals better?

addtwelve offers the unlimited service that helps multiple size businesses engaging the opportunities of the web and achieving their primary business goals.

Begin your digital marketing journey with our expertise right away, schedule an appointment with us right now by reaching us at +1 (669) 200 94 40 or inquiry@addtwelve.com.